SOCIAL MEDIA RESEARCH: CREATING HUMAN-CENTRIC LENS

Social media is changing many aspects of business from how we talk to our customers to how we listen to the people who make our livelihoods possible. Over the past several years, social media marketing has been elevated to a degree of credibility within public relations, marketing communications and customer service. The information from the raw voices of our customers (consumer generated media) that occurs without a traditional statistical overlay has been slower to be embraced by the marketing research industry. Click here to read more...