Are Super Bowl ads worth $2.7 mil a pop?

According to Advertising Age, in 1967 the first Super Bowl ads cost a mere $42,000. Today they are nearly $3 million! Worth it? Well, if you consider that in some cases the ads are more of a draw than the game itself, and that you can leverage the exposure of the ad via a P/R campaign, then it could very well be worth the price of admission...just ask the folks at GoDaddy. GoDaddy was jus a small but rising company a few years back when they leveraged the farm to purchase a single spot for $2.3m. Now, GoDaddy is the largest domain registrar in the world with a host of products, and could be the next big IPO...that is if Google doesn't buy them first.

What to do during an economic slow down

I have a client who is in the construction industry and he recently told me that he just lost one of his biggest customers, about 40% of his business. Given this circumstance he wanted to pull back on some of the marketing projects we were working on. This knee-jerk reaction is not uncommon; often business owners feel the need to cut costs in slumping times and one of the first things that seems to be dispensable is advertising and marketing; however nothing could be farther from the truth. Cutting overhead expenditures is a good thing, but if you’re in business for the long haul, you actually want to increase your marketing efforts during the slow times. CLICK HERE to read the full article.

The Buzz on custom SEARCH

This is an older post from a previous blog, so it's not so new, but if you're not familar it could be useful info.

Have you heard about Google's latest offering? Customized Search...the site search tool affords the ability to create a vertical search engine specific to its subject matter. What's not to love? Google's offering lets users tap dozens, even hundreds, of sites to build a specialized engine that will search those sites alone. This verticalized concept isn't entirely new. In the late 90s when I worked for a browser company called "NeoPlanet" I was tasked to create our first verticalized browser for content specific topics/industries that had a core interest group. The browser was called "MediaPort" and was targeted to the Advertising/Media industry. The channels, or otherwise known as "favorites" was populated with content/links having to do with just the Ad/Media industry.

Thoughts or questions, please post a comment.