Alternative advertising approaches appear frequently, including the efforts of Curb and Brand Girl. Aiming to make it easier for brands to find such opportunities, DOmedia is an online marketplace and community designed specifically to support the alternative advertising industry.
DOmedia bills itself as a sort of matchmaking service for media buyers and media sellers. Listed in its media database, for example, are opportunities to advertise on college student notebooks, on phone kiosks, on golf carts and in restrooms. Media buyers can search through the listings on DOmedia for opportunities they like—searching by geography, advertising category or venue, for example—using its campaign management tools to save, share and organize the ones they identify. Media sellers, meanwhile, can use the site to promote their inventory. Finally, the online DOmedia library provides a glossary of terms, new technology spotlight and DMA rankings, among other information.
As traditional advertising continues to struggle, alternative approaches will be sure to expand. No shortage of opportunities making all the right connections.
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1 comment:
I'm not sure how successful these sites are for the Media owner...?
I've tried a couple and have had a very limited response but most of our sales comes from word of mouth and direct selling.
Kristian Jeffrey
http://www.streetadvertisingservices.com
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