Local ad spending forecasted to decline through 2013 according to Tomn Buono, CEO of BIA Advisory Services and reported by Ad Age. According to the report, ad spending was more than $155b last year, by 2013 traditional advertising could drop to $112b.
In contrast, Interactive Media is predicted to continue its rise, from $14b last year to over $32b by 2013. It's no wonder major newspapers around the country are filing for bankruptcy or closing all together.
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