How HUGE is online video?

According to comScore Video Metrix, there were 10 billion (yes "B") videos viewed in the month of December. And, that's just in the U.S. Google of course lead the way with their ever popular YouTube property with 3.3 billion viewed. To read the entire story, click here.

A Single Page Website...is it possible?

Ever get frustrated by the lengthy drill-down process when searching for information or a product on a website? Those days may be numbered…in the future; entire websites might be within a single page. How may you ask? FLASH by Adobe (formally Macromedia) has gotten so powerful that it has allowed developers to create packaged code that can do some amazing things. Check out what Allurent is doing by visiting their product demos.

Google this, Google That...Android

Rumors had been flying for months about Google's plans for mobile marketing, and now that it's here, it's clear that Google has greater ambitions than simply building a new phone. Instead, the company is looking to transform the mobile industry by making it easy to develop new applications that can be pushed out to hundreds of handset models on dozens of carrier networks using free, open-source technology. Read the entire story on News.Com

What’s hot in Marketing for ‘08?

Reported by Ad-ology, according to a recent survey of the Marketing Networks Executive Organization, the hottest marketing trends for ’08 include…

• Getting back to marketing basics, which includes customer satisfaction, retention, brand loyalty and ROI ranked highest.
• SEO (search engine optimization) was a close second.
• The trendiest topic discussed was “green marketing.”
• The hottest demographic to target this year is Baby Boomers, with Gen X and Hispanics in respective order.

How great is "Sliced Bread?" Just ask Seth Godin

I have read many marketing books in my career and one of my favorites is, "Purple Cow" by Seth Godin. I have to say, one of the greatest things since sliced bread, is YouTube…check out this very informative speech by Seth on Sliced Bread. This video should actually give you some really good insight into the new age of marketing as he gives some great examples of what companies have done right, and what they've done wrong...it's "remarkable."

Super Bowl Winners and Losers

Fans were certainly winners in this years Super Bowl...what a game it was! Even at $2.7m per spot, advertisers were winners with a record 98m viewers. There were however some losers with regards to effective ads. While generating 2m visitors to their site, GoDaddy's ad was a bit of a disappointment. CareerBuilder also scored really low with their spots. Anheuser-Bush on the other hand won top honors for the tenth year in a row. AdAge has a great overview of all the Super Bowl ads, what was hot, what was not!

What were some of your favorite spots?

What does a Microsoft, Yahoo deal mean?

Yahoo of 2008 reminds me of AOL ten years ago…both were HUGE dominating and storied companies in the height of their glory…however something happened. For AOL, they seemed to neglect the writing on the wall (the onset and expansion of the World Wide Web and broadband internet access) and failed to diversify…a bit like the music industry. Fast forward to 2008 and you have a similar story with Yahoo. You could argue that Yahoo was one of the contributing factors to the demise of AOL ten years earlier. Today, with the rise of competition in the space and the dominance of Google, Yahoo finds themselves in need of a makeover—to some degree Microsoft also finds themselves in a similar position as they have continued to be outdone by Google. A merger between Microsoft and Yahoo could be just what the two companies need to take on Google, the company to beat in the early part of the 21st Century.

Let me know what you think. post a comment.

To read a complete overview of this subject, check out the story on News.com, CLICK HERE.