SOCIAL MEDIA TIPS FROM TOP PROFESSIONALS

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

Read what some of the biggest brands in the business are doing with Social Media and how it can help you. Article by: Social Media Today

T.V. ADVERTISING MADE EASY!

Think you can't afford T.V. advertising or commercial production? Think again. Google has made the process of T.V. commercial production easy and its airtime even easier to purchase. If you're familiar with Keyword or Adword advertising, the new "Google for T.V." is very similar. Purchasing T.V. airtime is now auction based, which means if a station or network has time that is unsold, you can get a bargain. The best part, it's all trackable so you know what's working, and what's not. Check out the brief demo below.

IT'S NOT A BIRD. IT'S NOT A PLANE. IT'S A FLOGO!

What the heck is a "Flogo" you ask? It's a floating logo of course! Flogo has come up with a way of compressing bubbles and helium gas in order to create floating logos for events and other brand awareness campaigns. Check out the video below on a Nintendo campaign.

NEW CAPTCHA METHOD BY GOOGLE TO MINIMISE SPAM

If you're not familiar with the term, "Captcha," you've probably run across one when perusing a website in which there are form fields. A CAPTCHA is a type of challenge-response test used in computing to ensure that the response is not generated by a computer. The process usually involves one computer asking a user to complete a simple test which the computer is able to generate and grade. Because other computers are unable to solve the CAPTCHA, any user entering a correct solution is presumed to be human.

A persistent problem on the Internet is screening out automated computer systems that can be used, for example, to sign up for spam-sending e-mail accounts or post comments designed to improve a site's search results. In comes Google with a new "image-based" Captcha method to help minimise spam and other nefarious issues. Read more from News.com

ONLINE MEETING/CONFERENCE CALL TOOLS...

There are some great inexpensive and often free web apps out there to help you facilitate conference calls and meetings. Here are a few to check out, Free Conference, TalkShoe and GoToMeeting.