Kindle 2 is now available...what does it mean for the publishing industry? If you're not familiar with Kindle, it's a wireless reading device in which you can purchase books, magazines and newspapers and read at your leisure with now bulk to lug. It's possible Kindle could do what MP3 players/I-Pod did for music, but only time will tell. From a marketing perspective, I'm curious as to what types of advertising opportunities there will be and who will manage it. If you'd like to learn more from a users perspective, check out the video below.
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