TOOL TO 'VOICE-ENABLE' YOUR SITE OR BLOG

Here's a cool new web-based app...Turn your Blog into a Podcast and download to your I-Pod and listen to your favorite Blog rather than reading it. Online publishers are starting to use a service from Odiogo.com that will enable users to listen to their favorite Blogs rather than reading them...can you say "Multitasking?" As a matter of fact, I just integrated this service into my blog, you will now see a "Listen Now" button at the top of each blog posting...just click and listen.

A 'WHOPPER' SEO MISTAKE BY BURGER KING

Have you seen the Burger King "Whopper Virgin" campaign online or on T.V.? They are directing consumers to the url www.WhopperVirgins.com, but neglected to get the non-plural version of the domain, which Google Trends shows gets half the searches as its plural counter part. A 'Whopper' of a mistake! Read the entire article in Ad Age.

SOCIAL MEDIA STRATEGY

Social media is all the rage right now, and, just like anything, you want to put together a strategy before you jump right in and throw marketing resources at it. My buddy and social media guru, Jason Baer, has written a great article, "The 7 Must-Haves" for your social media strategy.

THIS IS A GREAT SERVICE...CREATE A MAGAZINE WITH YOUR RSS FEEDS

This is a very cool idea/service in which you can create a magazine layout of your favorite RSS feeds. You select the feeds and how often you want the system to generate a PDF magazine file for you...daily, weekly, monthly, etc. Tabbloid

There is a motivating factor behind the service...it's by HP, so I'm thinking they want you to print this RSS magazine. This is the type of out-of-box thinking that companies need to do to generate more demand for their products. Just think how much more ink and paper HP can sell by creating a product/service like this? It's a Purple Cow idea if I've ever seen one.

FOOD FOR THOUGHT...

When it comes to your marketing, think about this... "When the only tool you have is a hammer, everything looks like a nail."