According to a recent whitepaper by The Nielsen Company, online shopping across the globe rose more than 40 percent in the last two years. In other words, 85% of the online population is purchasing using the click of a mouse rather than walking the halls of a mall.
Can you guess the country with the most online shoppers? If you guessed the U.S., you’d be wrong; it’s Korea, followed by Germany, then Japan. The U.S. is tenth on the list. The biggest influencer for consumers when shopping online, just like offline, is Word Of Mouth (or Trust). However, a close second is search engines.
The bottom line…if you want your business to be successful, you have to have a professional, well designed website that incorporates the following…trustworthiness, ease of use, optimized for search engines, worthy information and fast loading. And, of course, you have to market the site through myriad efforts, i.e. Search engine marketing (SEO, PPC and referral links).
If you’d like more information on search engine optimization, I’ve created a document that simply outlines and explains the process, click here.
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