Wednesday, May 7, 2008

A Falling Dollar can be good for Business

Anxiety about the dollar continues to spread. The falling greenback is often seen as a sign of an impending recession or the fall of the United States from global leadership. However, the measure of a nation's wealth is the goods and services it produces, not the relative standing of its currency.
The lower value of the dollar makes American exports (including travel to the U.S.) more competitive. American businesses could see a real boom in its ability to sell tractors, food and other products abroad at favorable prices, especially with the rapid growth in most of Asia.

The American economy certainty has its share of problems of late, but it's possible that the low value of the dollar might prove more a benefit than an impediment.

This is a "glass half full, food-for-thought" topic brought to you by, Your Marketing Coach.

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