What’s hot in Marketing for ‘08?

Reported by Ad-ology, according to a recent survey of the Marketing Networks Executive Organization, the hottest marketing trends for ’08 include…

• Getting back to marketing basics, which includes customer satisfaction, retention, brand loyalty and ROI ranked highest.
• SEO (search engine optimization) was a close second.
• The trendiest topic discussed was “green marketing.”
• The hottest demographic to target this year is Baby Boomers, with Gen X and Hispanics in respective order.