Tuesday, February 5, 2008

Super Bowl Winners and Losers

Fans were certainly winners in this years Super Bowl...what a game it was! Even at $2.7m per spot, advertisers were winners with a record 98m viewers. There were however some losers with regards to effective ads. While generating 2m visitors to their site, GoDaddy's ad was a bit of a disappointment. CareerBuilder also scored really low with their spots. Anheuser-Bush on the other hand won top honors for the tenth year in a row. AdAge has a great overview of all the Super Bowl ads, what was hot, what was not!

What were some of your favorite spots?

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