How great is "Sliced Bread?" Just ask Seth Godin

I have read many marketing books in my career and one of my favorites is, "Purple Cow" by Seth Godin. I have to say, one of the greatest things since sliced bread, is YouTube…check out this very informative speech by Seth on Sliced Bread. This video should actually give you some really good insight into the new age of marketing as he gives some great examples of what companies have done right, and what they've done wrong...it's "remarkable."