Have you ever noticed during your daily peruse through the Internet that you often see the same company's banner ads over and over again? Well I have, and it was freaking me out—in a good way...from a marketing perspective that is. It's called, "Retargeting" and it's a way of maximising your online ad dollars by targeting individuals who've already visited your site.
Look at it this way...you're in the market for a new pair of hiking boots and you hit the REI website, but then you get distracted and move onto something else. If REI is using a "retargeting" service like, "Fetchback" then for the next week or more you will start seeing advertisements from REI on many of the sites (with ad serving) you visit...some of the ads will be very targeted like promoting "hiking boots," which will prompt your memory that you were in need of a new pair and forgot to finish your purchase.
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