Thursday, July 24, 2008

MAGAZINE COVER FLASHES…LITERALLY

When you compare the print industry with say, the web, or even TV and radio, not much has changed. The Web is not only a medium, but also a technology, therefore it’s ever-changing. Even TV and radio have evolved over the past decade. Print on the other hand, as a medium, has not changed in more than 150 years.

In celebration of its 75th year in business, Esquire magazine is trying something new—a flashy cover…literally! They worked with an engineer to develop a super thin battery with lights that will flash, “The 21st Century Begins Now.”

Check out the full article on the NY Times site.

No comments: