The Buzz on custom SEARCH

This is an older post from a previous blog, so it's not so new, but if you're not familar it could be useful info.

Have you heard about Google's latest offering? Customized Search...the site search tool affords the ability to create a vertical search engine specific to its subject matter. What's not to love? Google's offering lets users tap dozens, even hundreds, of sites to build a specialized engine that will search those sites alone. This verticalized concept isn't entirely new. In the late 90s when I worked for a browser company called "NeoPlanet" I was tasked to create our first verticalized browser for content specific topics/industries that had a core interest group. The browser was called "MediaPort" and was targeted to the Advertising/Media industry. The channels, or otherwise known as "favorites" was populated with content/links having to do with just the Ad/Media industry.

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