According to Advertising Age, in 1967 the first Super Bowl ads cost a mere $42,000. Today they are nearly $3 million! Worth it? Well, if you consider that in some cases the ads are more of a draw than the game itself, and that you can leverage the exposure of the ad via a P/R campaign, then it could very well be worth the price of admission...just ask the folks at GoDaddy. GoDaddy was jus a small but rising company a few years back when they leveraged the farm to purchase a single spot for $2.3m. Now, GoDaddy is the largest domain registrar in the world with a host of products, and could be the next big IPO...that is if Google doesn't buy them first.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment