Turning up on the first page of an organic search result when someone types in your product or brand is pretty much the cost of entry for any substantial e-commerce entity or marketer. For the past decade, that's meant one thing: optimize for Google and maybe tweak a bit for Yahoo and MSN...everything else didn't matter all that much.
In the coming months when Microsoft's' BING takes over Yahoo search infrastructure, there will be a whole new wave of SEO needs from clients if they wish to be ranked high on search engines other than Google. Read more from AdAge
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