In China, Sampleplaza is a new showroom featuring brand-new products not yet available to the Chinese mainstream. Consumers are invited to visit Sampleplaza as often as they want and test out a diverse range of products, from exercise equipment to pantyhose, cosmetics to high-tech, drinks, BBQ sauce, soup and snacks.
In addition to trying out samples in the showroom, members are allowed to take home up to 5 items per visit as well. Either way, they need only fill out an online survey—a maximum of 10 questions per product—for each sample that they test. Products are listed online, so consumers can see what's available.
As I've noted before, tryvertising is very popular with today's ad-immune consumers, many of whom will gladly pay to be among the first to test something new and who will continue the spread the concept to others.
Website: www.sampleplaza.cn/eng
Subscribe to:
Post Comments (Atom)
Posts
1 comment:
cool post
Post a Comment