This is a pretty interesting topic...you can bet (or buy shares) on predictions...for example, who will be the next President, or American Idol winner? You can predict and bet on just about anything. When McCain's campaign was nearly out of money, his share price dropped to below 5 cents, now it's 37 cents. Had you purchased 1000 shares of McCain at 5 cents and sold at it's current price, you would have made $320 profit for a $50 investment. Not a bad ROI!
So, how does this relate to marketing? Well, there are so many people using InTrade and betting great sums of money, that the site has become a VERY accurate predictor. This information can be very useful for marketers. Check out the recent 20/20 segment on InTrade.
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