I’ve been a marketer for over seventeen years now, and even with all that experience, I don’t even pretend to think I know it all. So, I make it a habit to read books on the subject every so often. Here are some books I recommend...
"Positioning" - Al Ries and Jack Trout
"Good to Great" - Jim Collins
"The Purple Cow" Seth Godin
"Guerilla Marketing" - Conrad Levinson
"Six Thinking Hats" - Edward de Bono
"Five Dysfunctions of a Team" - Patrick Lencioni
"Positioning" - Al Ries and Jack Trout
"Good to Great" - Jim Collins
"The Purple Cow" Seth Godin
"Guerilla Marketing" - Conrad Levinson
"Six Thinking Hats" - Edward de Bono
"Five Dysfunctions of a Team" - Patrick Lencioni
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2 comments:
Hey Mike, I've read a couple of these books...great suggestions.
Mike,
Great list, here are a few others that we have pointed a few of our clients to:
- Cluetrain Manifesto
- Maverick
- Submit Now
- Culting of Brands
Thought I would pass those along.
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