WHOLE NEW PLAYING FIELD FOR 'VIDEO' SEO

See the slide show and link below to learn more about the intricacies of 'video' SEO.

SES San Jose 2009 - Next Wave in Online Video

View more documents from Mark Robertson.

Click Here to watch video overview.

WHAT DOES YAHOO-MICROSOFT DEAL MEAN FOR SEO?

Turning up on the first page of an organic search result when someone types in your product or brand is pretty much the cost of entry for any substantial e-commerce entity or marketer. For the past decade, that's meant one thing: optimize for Google and maybe tweak a bit for Yahoo and MSN...everything else didn't matter all that much.

In the coming months when Microsoft's' BING takes over Yahoo search infrastructure, there will be a whole new wave of SEO needs from clients if they wish to be ranked high on search engines other than Google. Read more from AdAge

CREATIVE MARKETING APPROACH

Well, with Facebook, Twitter and other social media obligations, I find that I have been neglecting my blog entries. Today however I ran into a creative marketing approach that I knew I needed to share.

Ever go to a hair salon for the first time for a consultation? Well, to save time and resources, a salon in Cambridge, MASS offers free consultations via SKYPE (an online video/audio communications site), which is one of those out-of-the-box type ideas that I like to share with my readers. To read more, click here.

NEW 'OFFICE SUITE' FOR MARKETERS... ADVERTISING

Microsoft has long built enterprise software solutions for myriad industries: retail, health care, sales. But now it has its eye on the advertising industry.

Microsoft and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to CRM systems to TV buys in one place. To read more, check out the Ad Age article on the topic.

NINE BALL, NOT A GAME OF POOL BUT RATHER A NASTY VIRUS

If you haven't heard of it yet, you soon will...the Nine Ball virus is making its way through the web infecting 10s of thousands of websites...two of which are ones I manage. Not a happy camper! I've spent hours trying to clean up the mess, just to find out that the two sites are infected again. Don't know how it happened, but I've taken precautions that I would like to pass along.

• Make sure you store sensitive data, i.e. passwords in a password protected document and use extra characters that you'll know to remove when needing the password, i.e. use an "&" symbol at the beginning or end of the password.
• Consider using a password manager like PassPack
• Don't use auto fill features when visiting websites unless using a service that PassPack offers.
• Don't e-mail usernames and passwords in the same e-mail and refer to the first bullet on this list for using extra symbols.

If you're interested in reading more on this subject, I found a good article at eWeek.com.

MOBILE APPS ARE ALL THE RAGE

If you're a wine lover, check out this wine matcher / wine pairing app from a client of mine Nat Decants. The app is for BlackBerry or iPhone. The wine mobile matcher is only $2.99 and is perfect for when you're at a grocery store or restaurant and wondering what wine to buy.

Watch the wine pairing video to see how the app works:

HOW MUCH IS YOUR WEBSITE/BLOG WORTH?

Do you have a website that gets a lot of traffic? Ever wonder what it's worth? Check out DNScoop.com to find out. Just to give you an idea...I have one client who gets about 1200 visits per day...according to DNScoop the site is worth over $85k. Not bad!