Microsoft has long built enterprise software solutions for myriad industries: retail, health care, sales. But now it has its eye on the advertising industry.
Microsoft and Mediabrands, the media division of Interpublic Group of Cos. that counts Microsoft as a major ad client, are collaborating to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to CRM systems to TV buys in one place. To read more, check out the Ad Age article on the topic.
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