Google is just the bomb! I’ve been reading about Android for some time now, but to see a demo puts the power of it into perspective. If you’re not familiar, “Android” is Google’s foray into the mobile OS/browsing market. Some notable features include a really interesting and unique signature unlocking tool, a very cool compass and an overall ease-of-use that resembles the IPhone.
If you have, or are looking at getting a smart phone, you have to check out this demo… Android preview.
Sunday, June 1, 2008
Tuesday, May 27, 2008
If it wasn't already evident...it's now Offical, online shopping is HUGE!
According to a recent whitepaper by The Nielsen Company, online shopping across the globe rose more than 40 percent in the last two years. In other words, 85% of the online population is purchasing using the click of a mouse rather than walking the halls of a mall.
Can you guess the country with the most online shoppers? If you guessed the U.S., you’d be wrong; it’s Korea, followed by Germany, then Japan. The U.S. is tenth on the list. The biggest influencer for consumers when shopping online, just like offline, is Word Of Mouth (or Trust). However, a close second is search engines.
The bottom line…if you want your business to be successful, you have to have a professional, well designed website that incorporates the following…trustworthiness, ease of use, optimized for search engines, worthy information and fast loading. And, of course, you have to market the site through myriad efforts, i.e. Search engine marketing (SEO, PPC and referral links).
If you’d like more information on search engine optimization, I’ve created a document that simply outlines and explains the process, click here.
Can you guess the country with the most online shoppers? If you guessed the U.S., you’d be wrong; it’s Korea, followed by Germany, then Japan. The U.S. is tenth on the list. The biggest influencer for consumers when shopping online, just like offline, is Word Of Mouth (or Trust). However, a close second is search engines.
The bottom line…if you want your business to be successful, you have to have a professional, well designed website that incorporates the following…trustworthiness, ease of use, optimized for search engines, worthy information and fast loading. And, of course, you have to market the site through myriad efforts, i.e. Search engine marketing (SEO, PPC and referral links).
If you’d like more information on search engine optimization, I’ve created a document that simply outlines and explains the process, click here.
Friday, May 9, 2008
My Top TV Commercials/Campaign spots of late...
If you watch TV, once in a while you'll see a good commercial, but how often do you see a campaign where you can't wait to see what they come up with next? Two companies of late really stand out to me as creating not only cool and edgy TV spots, but outstanding and effective campaigns!
First you have Apple with it's PC/MAC campaign...not only are they funny, but they REALLY get PC users thinking about switching...probably for the first time ever. Here are several PC/MAC spots, some you may have missed the first time around.
Second, is the Mitsubishi campaign of late...the spots are very cool, edgy and often integrate great music. Clearly they are going after a younger audience, and it must be working. Check out these two spots...First....Second
Please let me know if some spots or campains that you think kick butt.
First you have Apple with it's PC/MAC campaign...not only are they funny, but they REALLY get PC users thinking about switching...probably for the first time ever. Here are several PC/MAC spots, some you may have missed the first time around.
Second, is the Mitsubishi campaign of late...the spots are very cool, edgy and often integrate great music. Clearly they are going after a younger audience, and it must be working. Check out these two spots...First....Second
Please let me know if some spots or campains that you think kick butt.
Wednesday, May 7, 2008
A Falling Dollar can be good for Business
Anxiety about the dollar continues to spread. The falling greenback is often seen as a sign of an impending recession or the fall of the United States from global leadership. However, the measure of a nation's wealth is the goods and services it produces, not the relative standing of its currency.
The lower value of the dollar makes American exports (including travel to the U.S.) more competitive. American businesses could see a real boom in its ability to sell tractors, food and other products abroad at favorable prices, especially with the rapid growth in most of Asia.
The American economy certainty has its share of problems of late, but it's possible that the low value of the dollar might prove more a benefit than an impediment.
This is a "glass half full, food-for-thought" topic brought to you by, Your Marketing Coach.
The lower value of the dollar makes American exports (including travel to the U.S.) more competitive. American businesses could see a real boom in its ability to sell tractors, food and other products abroad at favorable prices, especially with the rapid growth in most of Asia.
The American economy certainty has its share of problems of late, but it's possible that the low value of the dollar might prove more a benefit than an impediment.
This is a "glass half full, food-for-thought" topic brought to you by, Your Marketing Coach.
Tuesday, April 15, 2008
Online Security: Gone Phishing, but not for Fish
According to CBS news, identity theft is the fastest growing crime in the nation. The FBI’s Internet Fraud division has seen a steady increase in complaints that involve some form of unsolicited e-mails directing consumers to phony “customer service” type websites—this is called "Spoofing," or "phishing."
One way to combat your security risks is by creating, many, and more complex passwords. The challenge however, is how to remember them all. I recently discovered a new online software application called, PassPack, which enables you to manage and store all of your passwords safely and securely. The product is still in the beta stage, but worth checking out.
One way to combat your security risks is by creating, many, and more complex passwords. The challenge however, is how to remember them all. I recently discovered a new online software application called, PassPack, which enables you to manage and store all of your passwords safely and securely. The product is still in the beta stage, but worth checking out.
Tuesday, March 11, 2008
What does the DoubleClick deal with Google mean?
Google just completed its acquisition of DoubleClick today...what does it mean? Well, Yahoo will probably find that it will face even more pressure to find a buyout partner for one. The DoubleClick deal will allow Google an entry into the display advertising arena and will transform it into a full service ad company with both display and search. This will further weaken Yahoo's ability to remain independent and further solidify Googles' dominance.
Let me know what you think?
Let me know what you think?
Tuesday, March 4, 2008
Top 50 U.S. Website Properties
Ever wonder what some of the most popular websites on the Internet are? Take a few guesses as to the top twenty. It's not hard to guess Yahoo and Google as the top two, but would you have ever thought that Ask.com would be number 10, or Craig's List at number 25? How about Gorilla nation at 23, has anyone ever heard of that web property? If you'd like to read an article and see a top-50 chart on the most popular web properties for January 2008, check out the ClickZ article. I should mention these are web properties and not necessarily websites. For example, Fox Media is ranked number 5 on this list and that is because they own MySpace.com, etc.
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